MGMT 680 /680W - Marketing Management

Institution:

University of Redlands

Subject:

Description:

Exploration of basic aspects of marketing with emphasis on the customer and the marketing mix. Development of analytical and critical thinking skills through case study. Design and assessment of a basic marketing plan. This course may be substituted for INTB 694W. Not open to students who have received credit for INTB 694.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.redlands.edu

Phone Number:

(909) 793-2121

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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