BUSB 340 - Principles of Marketing

Institution:

University of Redlands

Subject:

Description:

Introduction to the concept of marketing and marketing principles. Focus on creating value for customers. Develops an understanding of the four elements of the marketing mix (product, price, promotion, and place/distribution) with application to product, service, profit, and not-for-profit enterprises in local, national, and international environments. Prerequisite: BUSB 301 Critical Analysis and BUSB 230 Econ. for Business or equivalents.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.redlands.edu

Phone Number:

(909) 793-2121

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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