GISB 691W - GIS for Marketing

Institution:

University of Redlands

Subject:

Description:

Examination of the strategic marketing planning process, with special emphasis on components for which geographic information systems (GIS) can provide valuable decision- making support. Focus on the use of GIS in support of environmental scanning, market segmentation, target marketing, test marketing, distribution, and targeted promotional activities.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.redlands.edu

Phone Number:

(909) 793-2121

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Four-one-four plan

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