MKT 373 - Personal Selling

Institution:

University of Evansville

Subject:

Description:

Studies the responsibilities, activities, and psychology of a sales representative with a focus on long-term relationship building. Successful selling practices are introduced including prospecting, establishing rapport, generating curiosity, being persuasive, creating desire, handling objections, and closing. Prerequisite: Marketing 325.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evansville.edu/

Phone Number:

(812) 488-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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