MKT 374 - Integrated Marketing Communication

Institution:

University of Evansville

Subject:

Description:

Provides an examination of all elements of the marketing promotion mix - advertising, sales promotions, pointof- purchase communication, direct marketing communication, public relations and sponsorship marketing, and personal selling. Overview of market segmentation, appeals, budgets, evaluation, and management of the promotion mix. Prerequisite: Marketing 325.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evansville.edu/

Phone Number:

(812) 488-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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