MKT 325 - Principles of Marketing

Institution:

University of Evansville

Subject:

Description:

Introduction to basic marketing principles from the perspective of a marketing manager. Topics covered include the marketing concept, product analysis, consumer behavior, channels of distribution, pricing, promotion, international marketing, and marketing's role in society.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evansville.edu/

Phone Number:

(812) 488-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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