COMM 312 - Advertising Copy and Layout

Institution:

University of Evansville

Subject:

Description:

Advanced techniques in message creation, emphasis on advertising campaign development and presentation. Covers product and audience research, creative strategy statements, idea generation techniques, computerassisted layouts, preparation of a professional portfolio, and job hunting strategies. Prerequisite: Communication 211. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evansville.edu/

Phone Number:

(812) 488-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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