COMM 322 - Strategic Public Relations

Institution:

University of Evansville

Subject:

Description:

Includes the historical evolution of public relations with in-depth instruction on the concepts of public opinion, audience analysis, and persuasion. Professional, ethical, and legal responsibilities of public relations examined. Emphasis on use of communication strategies to achieve organizational goals and objectives. Covers applications of public relations in a global environment. Prerequisite: Communication 221. Fall, spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evansville.edu/

Phone Number:

(812) 488-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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