MKT 4020 - Advertising Principles

Institution:

Belmont University

Subject:

Description:

Prerequisite: MKT 3210. This course gives students a broad perspective of advertising. Topics include developing advertising objectives and strategy, planning, buying, and scheduling media, creating and producing advertisements, industry regulation, and ethical issues in advertising.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.belmont.edu

Phone Number:

(615) 460-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.