BUS 433 - Concepts in Advanced Marketing

Institution:

Trinity International University-Illinois

Subject:

Description:

An analysis of the conceptual and theoretical developments related to marketing management and an appraisal of these developments in terms of their ability to facilitate understanding, production, and control of marketing. Application of the theoretical foundations will be made through case studies. Prerequisites: BUS 113 and junior or senior standing. Offered spring semester 2008-09 and alternate years. Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiu.edu

Phone Number:

(847) 945-8800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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