BUS 113 - Principles of Marketing

Institution:

Trinity International University-Illinois

Subject:

Description:

Students in this course will be exposed to the principle concepts in marketing, including planning, consumer behavior, segmenting, and positioning. The course will also cover tactical considerations for products, pricing, channels of distribution, and promotion-advertising, professional selling, sales promotion, and public relations. Special concerns in international marketing and ethical decision-making will be woven throughout course content. Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiu.edu

Phone Number:

(847) 945-8800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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