BUS 334 - Advertising

Institution:

Trinity International University-Illinois

Subject:

Description:

Students in this course will be exposed to the key concepts in advertising, including audience and strategy definition, the creative process, media choices, and campaign development. Course content will also cover creative considerations for different media, including broadcast, print, and Web. Offered spring semester. Three hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.tiu.edu

Phone Number:

(847) 945-8800

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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