WRC 3064 - Persuasion

Institution:

Transylvania University

Subject:

Description:

The study of persuasion, with an emphasis on the receiver's role. Focus on critical analysis of persuasive messages. Develop understanding of persuasion theory as it relates to individuals, groups, and movements. Particular attention to the persuasive tools of social proof, reciprocity, authority, scarcity, liking, and commitment and consistency. Prerequisite: WRC 1004 or permission of instructor. IV W

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.transy.edu

Phone Number:

(859) 233-8300

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Four-one-four plan

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