SEM 410 - Sports and Entertainment Marketing

Institution:

Thomas More University

Subject:

Description:

Prerequisite: BUA 311. Course requirement: Junior status, minimum GPA of 2.5. A course building upon the general marketing principles studied in Principles of Marketing providing an analysis of the many issues facing marketing experts within the sports and entertainment industries. This course also examines the issues faced by those outside these industries that market their goods and services by partnering with companies and organizations within these industries. Students will be introduced to the unique qualities of the sports and entertainment product by analyzing pricing and distribution issues as they relate to these industries. Cross-listed as BUA 410.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.thomasmore.edu

Phone Number:

(859) 341-5800

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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