BUS 341 - Marketing Strategy

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 340 Offered every semester/Fast-Track Fall II Should be completed junior/senior year Required for marketing majors. Marketing Strategy is designed to help students understand and analyze the strategic planning process as it relates to marketing concepts and principles. Students will learn how to critically analyze the task of marketing under contemporary conditions within a firm, industry and society. Emphasis is placed on identifying and analyzing area of the marketing mix and how they relate to the strategic goal and objectives of an organization, identifying major marketing problems, and evaluating marketing decisions/strategies as they relate to the strategic plan of an organization.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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