BUS 461 - International Marketing

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 300 and 340 Offered every fall International Marketing focuses on aspects of international marketing and management in the world of international business. Different market and distribution systems in various countries are explored, as well as the social and economic factors in international markets. Analyses are made of the organization of trade channels in various cultures, of typical government policies toward international trade in countries at different stages of development, and of international marketing research and advertising. Other areas under study will include staffing consideration, planning in a global setting, and organization of the firm for international operations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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