BUS 345 - Marketing Research Methods

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 340 and MATH 132 Offered every spring Marketing Research Methods focuses on the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services. Analysis will focus on the selection and development of a research design, project planning and implementation, utilizing various quantitative methods to analyze data, and the application of information for analysis and decision making in marketing problems.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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