BUS 442 - Promotional Strategy

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 340 Offered every semester/Fast-Track Spring I Promotional Strategy is the study of the strategy and management of promotion practices. Students will explore techniques for planning, implementing, controlling and evaluating advertising and sales promotion activities. Topics covered include analysis of social, economic and legal aspects of advertising, determination of promotional objectives, selection of campaign themes, media planning and testing, copy preparation and production. A promotional plan will be developed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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