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Institution:
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Saint Xavier University
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Subject:
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Description:
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Prerequisite: HOSP 300 Offered every spring Hospitality Marketing discusses the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(773) 298-3000
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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