BUS 340 - Marketing

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 200 or BUS 201 and 45 hours Offered every semester/Fast-Track Fall I Should be completed by junior year. Marketing provides a basic foundation of marketing principles, introduces the students to a full understanding of marketing practices pertinent today and stresses the importance of traditional marketing issues. The course will provide practical, marketing application exercises through which students apply newly learned marketing concepts in realistic situations. Topics covered will include ethics, issues in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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