BUS 347 - Consumer Behavior

Institution:

Saint Xavier University

Subject:

Description:

Prerequisite: BUS 340 Offered every semester Consumer Behavior focuses on the most important asset of any business - the customer. The consumer and the specifics of how and why consumers behave as they do is the subject of the course. Knowledge of the buying process and the factors influencing behavior help design the best marketing strategy - the mix of product, price, promotion and physical distribution to satisfy the needs and wants of consumers.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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