COMM 307 - Advertising Copywriting

Institution:

Saint Xavier University

Subject:

Description:

Offered annually Advertising message preparation with emphasis on developing creative strategies, effective visualization techniques, basic copy structures, formats and special needs of the media. Course focuses on preparing creative advertising for newspapers, magazines, television and radio.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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