COMM 202 - Introduction to Advertising

Institution:

Saint Xavier University

Subject:

Description:

Offered annually An introduction to the field of advertising with specific focus on the role of advertising as a socioeconomic force. The techniques/ strategies of advertising and their impact on society and individuals within society will be examined. Emphasis is placed on scientific analysis of advertising effectiveness.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.SXU.EDU

Phone Number:

(773) 298-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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