CMMN A311 - Advertising Copywriting

Institution:

Loyola University-New Orleans

Subject:

Description:

This is a study of the elements involved in advertising copy including concept, visualization, and understanding the prospect. Attention is given to the various media alternatives and how to write effective copy in each medium. Prerequisites: CMMN A201, CMMN A310

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.loyno.edu

Phone Number:

(504) 865-2011

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.