BUA 355 - Retail and Industrial Marketing

Institution:

Georgetown College

Subject:

Description:

A survey of the retail function as it applies to marketing theory. Examination of methods of interpreting consumer demand, overview of the buying, store management, and operation functions. Familiarizes students with product development. Emphasis on differentiating industrial buyer decision processes, exploring industrial buyer behavior and managing the overall marketing program for the industrial products firm. Prerequisite: BUA 326. Even Falls

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.georgetowncollege.edu

Phone Number:

(502) 863-8000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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