COMR 433 - Advertising II

Institution:

Evangel University

Subject:

Description:

In-depth approach to advertising theory, strategy, and execution. Includes practical experience in gathering marketing data, writing and marketing plans, creating a copy platform, and expediting an advertising job from conception through final client approval. Prerequisite: COMM 214 and COMR/MRKT 333. Recommended: COMM 246 and COMM 345.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.evangel.edu

Phone Number:

(417) 865-2811

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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