SM 203 - Sport Promotion and Marketing

Institution:

Endicott College

Subject:

Description:

Students will apply fundamental marketing concepts to the sport industry. Students explore the uses of sport as a promotional vehicle. The course provides an in-depth analysis of sport as a product, sport consumer markets, and sport product markets. Students prepare and organize marketing, promotional, and public relations campaigns. Prerequisites & Notes SM 101 or permission of instructor. (Cr: 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.endicott.edu

Phone Number:

(978) 927-0585

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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