CMM 204 - Promotional Writing

Institution:

Endicott College

Subject:

Description:

Application of copywriting for print and broadcast advertising. Includes integration of copy and graphics, media advantages and restrictions, amplification, proofing and style, and use of rhetorical devices in the planning and development of advertising campaigns to meet specific client objectives. Satisfies the Writing Designated core requirement. (Cr: 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.endicott.edu

Phone Number:

(978) 927-0585

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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