CMM 403 - Integrated Marketing Communications

Institution:

Endicott College

Subject:

Description:

Advanced study of the major marketing communication functions including advertising, direct marketing, sales promotion, public relations, and personal selling. Application and integration of these various functions in developing effective campaign strategies and programs. Prerequisites & Notes BUS 200 or permission of instructor. Crosslisted with BUS 403. (Cr: 3)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.endicott.edu

Phone Number:

(978) 927-0585

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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