BUS 257 - Consumer Behavior

Institution:

Berea College

Subject:

Description:

Prerequisites: GSTR 210; sophomore or junior standing preferred Offered: Typically every Spring Term A study of the major factors influencing consumer behavior and the managerial uses of models of consumer decision making. Examination of the social, psychological, and economic factors of buying behavior that are identified by alternative models of consumer decision making. Emphasis is on the use of consumer-behavior models in the development of marketing strategies. Social Science Perspective. 1 Course Credit

Credits:

1.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.berea.edu

Phone Number:

(859) 985-3000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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