BS 385 - Sports Marketing and Management

Institution:

Baker University

Subject:

Description:

This course examines the business of the sports industries, focusing on the theoretical and applied foundations of sports marketing, sports advertising and public relations, sport event and facility management, the economics of the sports industries, and management issues related to finance, accounting, information systems, and human resources in the operation of professional and amateur sports organizations. Prerequisite: BS 141.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bakeru.edu

Phone Number:

(800) 873-4282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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