BS 474 - Marketing Research

Institution:

Baker University

Subject:

Description:

This course emphasizes the importance of information for marketing decision making various approaches and techniques are explored through case studies and team projects. Analytical techniques and quantitative applications are introduced. Prerequisites: MA 321 and BS 271.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bakeru.edu

Phone Number:

(800) 873-4282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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