BS 271 - Principles of Marketing

Institution:

Baker University

Subject:

Description:

This course is an introduction to marketing as a social process. Using product, price, distribution, and promotion as the base, marketing is explored as human activity directed at satisfying needs and wants through exchange processes. Prerequisites: BS 141 and EC 242.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.bakeru.edu

Phone Number:

(800) 873-4282

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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