MAR 313 - Promotions and Sales

Institution:

Concordia University-Saint Paul

Subject:

Description:

This course is designed to provide students with a basic understanding of integrated marketing communications through advertising, promotions, personal selling, public relations and internet marketing. Ethical issues related to these topics will be examined and trends in consumer and business-to-business buyer behaviors will be explored. (Prerequisite: MAR301)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csp.edu

Phone Number:

(651) 641-8278

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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