MAR 414 - Marketing Management

Institution:

Concordia University-Saint Paul

Subject:

Description:

This course will discuss the roles and responsibilities of a marketing manager-such as how to plan and implement programs that will meet the needs of the target market while achieving organizational objectives. Students will learn about information gathering, market measurement, competitive analysis, managing distribution, product positioning, ethics and decision-making, forecasting, budgeting, performance evaluation, and maintaining control. (Prerequisite: MAR413)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csp.edu

Phone Number:

(651) 641-8278

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.