SMKT 3600 - Integrated Marketing Communications

Institution:

Xavier University of Louisiana

Subject:

Description:

Usually offered spring semester. Emphasis is upon integrated promotional programs. The study of the advertiser, the agency, the media, and their functions as matched with consumer behavior. Advertising, public relations, personal selling, promotional packaging, along with many other sales stimulating methods and techniques are covered. Prerequisite: SMKT 2050. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xula.edu

Phone Number:

(504) 486-7411

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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