SMKT 3090 - Customer Relationship Management

Institution:

Xavier University of Louisiana

Subject:

Description:

Usually offered spring semester. The course will help students identify actions that businesses use to categorize and address customers effectively through the use of information and technology. This will also help students learn the benefits of knowing customers more intimately and show them how information can be used to increase revenues, satisfaction, and profitability. Prerequisites: SMKT 2050. (3 Credits)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.xula.edu

Phone Number:

(504) 486-7411

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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