BUSI 3933 - Principles of Marketing

Institution:

Lindsey Wilson College

Subject:

Description:

Studies the behavioral, functional, societal, and institutional foundations of marketing, as well as the marketing mix variables: product, price, promotion, and channels of distribution. Prerequisite: BUSI 2903.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.lindsey.edu

Phone Number:

(270) 384-2126

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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