MAR 301 - Principles of Marketing

Institution:

Concordia University-Saint Paul

Subject:

Description:

This course provides an introduction to the study of marketing in business and other organizations. Topics that will be addressed in this course include the marketing environment, marketing ethics, information gathering, product development, pricing strategies, distribution strategies, the promotional mix, decision making, nonprofit marketing, social marketing and international marketing. (Prerequisite: junior standing and ECO102)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.csp.edu

Phone Number:

(651) 641-8278

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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