BA 424 - Marketing Research

Institution:

Husson University

Subject:

Description:

Description: The basic research concepts and practices as applied to the analysis of marketing problems are examined. Topics include sources of data, collecting data, sampling, questionnaire construction, tabulating data, and report preparation; computerized statistical software is used. Prerequisites: BA321 AND MS132 Credit Hours: 3 CR.HR.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.husson.edu

Phone Number:

(207) 941-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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