BA 425 - Marketing Management

Institution:

Husson University

Subject:

Description:

Description: This is the capstone course for marketing majors. Students apply concepts learned in other courses to marketing problems of business and nonprofit organizations. Cases and business simulations are used to teach decision-making in the complex environment of business. A complete marketing plan for a simulated company of the student's choice summarizes the student's knowledge of the field. Prerequisites: BA321 Credit Hours: 3 CR.HR.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.husson.edu

Phone Number:

(207) 941-7000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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