MK 320 - Price and Product Strategy

Institution:

Western New England University

Subject:

Description:

Prerequisite: EC 111 or EC 206, MK 200, BIS 220, and MK 301. Marketing is about the exchange process of products and services for monetary consideration between buyers and sellers. This course examines the creative and management processes, approaches, and analytical tools and techniques involved in creating products/services and setting the prices for them. The teaching pedagogy employs interdisciplinary student teams that identify customer needs and create product/service design and pricing solutions for them. While the major focus will be on the development and pricing of new products, other product and pricing issues such as product life cycle, product development and pricing, product line pricing, branding, and price-quality relationship will be covered. Offered in the spring semester. 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wne.edu

Phone Number:

(413) 782-3111

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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