MK 421 - Marketing Management

Institution:

Western New England University

Subject:

Description:

Prerequisite: MK 318 and senior standing. This course focuses on the problem-solving and decision-making process of marketing managers as they endeavor to harmonize the objectives and resources of the organization with the needs and opportunities in the marketplace. Case analysis is used to investigate managerial strategies and tactics and their implementation in a variety of marketing situations. Offered in the fall semester. 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wne.edu

Phone Number:

(413) 782-3111

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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