MK 317 - Promotional Strategy

Institution:

Western New England University

Subject:

Description:

Prerequisite: MK 200. This course integrates marketing communication theory, concepts, and research with in-depth treatment of all elements of the promotional mix- advertising, sales promotions, direct marketing, public relations and publicity, and personal selling. The course covers the fundamentals of integrated marketing communications. Offered in the fall and spring semesters. 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wne.edu

Phone Number:

(413) 782-3111

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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