COMM 322 - Media Planning and Public Relations

Institution:

Western New England University

Subject:

Description:

Prerequisite: COMM 100 and two courses in English writing with grades of "C" or better.This is a study of historical and critical views of the practice of public relations; basic public relations writing principles; basic principles of research and analysis for planning appropriate public relations messages and media choices; and ethical principles for the development and evaluation of public relations efforts. Students will examine and critique actual public relations activities in a variety of contexts such as employee and membership relations, consumer and community relations, and nonprofit organizations. They will prepare various writing assignments and a hypothetical campaign proposal. 3 cr.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.wne.edu

Phone Number:

(413) 782-3111

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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