MGMT 560 - Marketing Management

Institution:

Wentworth Institute of Technology

Subject:

Description:

Designed to give the student a broad appreciation of the fundamentals of marketing analysis. Discussions of actual case studies are used to study advertising, personal selling, channels of distribution, marketing research, pricing, new product policy, and the marketing mix. Prerequisite: Fourth-year status. ACPE Course.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

WWW.WIT.EDU

Phone Number:

(617) 989-4590

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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