BADM 433 - Services Marketing

Institution:

University of the Cumberlands

Subject:

Description:

A study of the sales and marketing of services. Students will examine basic elements of promotion in service industries. The issues of general promotional strategies, personal selling, mass selling and sales promotion techniques will be covered. Major service industries, such as hospitality, education, medical/health services, and legal services will be covered. Credit 3 hours. Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucumberlands.edu

Phone Number:

(606) 549-2200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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