BADM 430 - Advertising

Institution:

University of the Cumberlands

Subject:

Description:

Concepts and practices of advertising and the role of advertising in the marketing mix. Relationship between media characteristics and various kinds of goods and services and their respective markets will be studied. Prerequisite: BADM 334. Credit, 3 hours. Offered as needed.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.ucumberlands.edu

Phone Number:

(606) 549-2200

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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