MKTG 321 - Principles of Marketing

Institution:

Union College - New York

Subject:

Description:

This course introduces marketing as a functional area of business. It discusses the movement of goods and services from producer to consumer while examining the elements of the marketing mix (product, price, place, and promotion). The global, ethical, and legal issues found in the marketing environment will also be studied. Prerequisite: BUAD 151, ACTG 271

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.union.edu/

Phone Number:

(518) 388-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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