MKTG 370 - Advertising

Institution:

Union College - New York

Subject:

Description:

This course provides an overview of the social, economic, and marketing environment in which advertising functions. This course will provide an in-depth coverage of advertising activities as they relate to consumer-driven mass media marketing activities. The course will focus on advertising planning and management as well as media strategies available to organizations. Prerequisite: MKTG 321 or permission of professor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.union.edu/

Phone Number:

(518) 388-6000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Trimester

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